Home improvement professionals face intense competition, shifting demand, and limited visibility online. Many rely on referrals or inconsistent ad results. Our team solves that by building predictable, data-driven marketing funnels that generate steady leads and measurable ROI.
General Contracting is built on trust. Asking a homeowner for a $50,000 deposit requires a level of credibility that a simple flyer cannot provide. At Cohen Marketing, we specialize in Reputation-First Marketing for home improvement and remodeling pros. We don’t just generate leads; we curate a digital portfolio that proves your craftsmanship.
We know that ‘lead quality’ is your biggest headache. You don’t have time to drive across town for a prospect with a beer budget. Our campaigns utilize pre-qualification steps and targeted keywords to filter out low-intent inquiries. We’ll focus on ‘Project’ keywords that matter (e.g., ‘luxury kitchen remodel’) rather than ‘Product’ keywords (e.g., ‘cheap cabinets’).
From showcasing your Before & After galleries to managing your reputation across Houzz, Google, and Yelp, we ensure that by the time you walk into the client’s home, they are already sold on your expertise. We also implement automated follow-up systems to nurture quotes, ensuring you don’t lose jobs to ‘ghosting’ simply because you got busy on the job site.
Campaigns tailored to secure large-scale remodels and renovations.
Pre-qualifying forms filter specifically for budget and timeline readiness.
Track leads through the longer decision-making and sales cycle.
Building the trust and credibility required to close high-value contracts.
We understand the home improvement industry, from seasonal shifts to project timelines.
Our marketing system is built to convert homeowner intent into action
and ensure your business grows with consistent, predictable performance.
Target homeowners searching for services like kitchen, bath, or home additions, and ADUs. Our Google Search campaigns deliver high-intent leads with strong local targeting and optimized landing pages.
We create, manage and fine-tune your Local Services Ads to appear at the very top of Google Search. With optimized targeting, verified leads, and pay-per-call tracking, you get more qualified inquiries that turn directly into real booked jobs.
We enhance your Google Business Profile to increase local visibility, attract verified leads, and improve your ranking in “near me” searches. From profile setup and optimization to review management and daily content updates, we make sure your business ranks on top.
We manage your Yelp presence as an official Yelp Partner. From profile optimization and ad setup to bidding strategy and review guidance, we help you earn premium placement, capture high-intent inquiries, and turn more local searches into booked projects.
Instant Response is our in-house lead automation platform that replies to new Yelp, Google LSA, and Thumbtack messages in seconds. It sends branded, pre-approved responses, qualifies prospects, and books calls automatically so you close more jobs without extra office staff.
We implement Pre-Qualifying Forms on your website. Instead of a simple “Contact Us” box, we ask about project type, timeline, and budget range. This filters out people who aren’t serious and gives your sales team valuable data before the first call.
We implement Pre-Qualifying Forms on your website. Instead of a simple “Contact Us” box, we ask about project type, timeline, and budget range. This filters out people who aren’t serious and gives your sales team valuable data before the first call.
Because homeowners usually start with a search. Our optimized Google Ads reach customers at the exact moment they’re ready to book a remodel or repair.
Yes. Yelp users are high-intent customers. We help you stand out with optimized ads, strong visuals, and consistent review management.
For Remodeling, yes. Platforms like Facebook and Instagram are essential for building a “Visual Portfolio.” We run targeted ads showing your completed projects to homeowners in your service area, building desire and brand awareness.
Most clients begin to see measurable improvements in calls and leads within the first 30 to 60 days, depending on campaign scope and location.
Absolutely. We handle Google Ads, Yelp Ads, and Google Local campaigns in one unified strategy, tracked through a single, transparent dashboard.
Yes. In the current economic climate, affordability is key. We can highlight your financing partners in your ads (e.g., “Kitchens from $300/mo”), which increases conversion rates significantly by making large projects feel accessible.
Discover how targeted marketing and smart automation can help you win more projects and dominate your local area.